Donor Retention Tools at your Fingertips in FR50
Donor Loyalty in the form of gift renewal is key to a successful development office. Join Soft Trac as we introduce you to the powerful donor retention related reports within FR50. Become armed with the answers to questions from your Board and funders regarding retention rates, consecutive year giving and donor trends. Learn how to identify past donors that have not given recently. Target this group with a special appeal in the form of a mail merge for printed or electronic donation requests.
FR50 concepts used in this class include Query, Analytical and Financial Reporting, and merging output with Microsoft Word. Attendees will learn to identify trends, target a group of lapsed donors and prepare a special mail merge appeal to increase donor retention rates.
Tuesday | June 06, 2017 | 1:00pm - 3:00pm