Darla Hamlin is the President and co-founder of Soft Trac, LLC. After nearly 20 years serving nonprofits, her vision of building a business around helping others has been her driving force.
Darla holds more than forty years' experience in financial management and accounting and decades of experience in database management and computer software consulting to the non-profit sector.
Darla is active in her community and currently serves as President of the North Yarmouth Business Association and Vice Chair for the Wescustogo Building and Design Committee. Like her nonprofit customers, she believes in giving back to her community. She has done this by serving on multiple committees, including the North Yarmouth Memorial Park Corporation, Select Board, Budget Committee,
Darla has four children and eight grandchildren.
Marketing Communications Specialist/ Administrative Assistant
Ashley has been overseeing the implementation of Soft Trac’s values and goals for the past 15 years through producing and managing its inbound and outbound marketing campaigns. Specialties include marketing collateral design, website design and upkeep, advertising, digital and email marketing, interpreting analytics of marketing campaigns, and developing marketing strategies.
She graduated from University of Southern New Hampshire with a Bachelor in Communications and has an Associate in Business Administration from Southern Maine Community College. Ashley frequently takes courses here and there to keep her skills fresh.
Ashley resides in Auburn, Maine with her husband, two daughters, two guinea pigs, and a puppy. Enjoys traveling with her family, crafts, and learning new things.